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How to create a successful B2B hiring campaign

How to create a successful B2B hiring campaign

Unless you’ve been under a rock, you should by now know that the COVID-19 pandemic has dramatically changed the employment landscape. So, how should your business change its approach to attracting potential job candidates?  The job market is still...

How to Create a Next-Level B2B Marketing Plan

How to Create a Next-Level B2B Marketing Plan

If you're running a B2B company, then it's essential that you have an effective marketing plan in place. Your marketing plan not only helps you to allocate resources with maximum impact and minimum waste; it also plays a major role in shaping the...

4 Ways to Level-Up Your LinkedIn Video Ads

4 Ways to Level-Up Your LinkedIn Video Ads

Video marketing is an excellent way to promote your brand. In a recent survey, 69% of businesses were using video ads for marketing in 2017. A year later, the number rose to 81%, and in 2020, 86% of businesses were using video ads for marketing....

Step-by-Step to Getting on the News

Step-by-Step to Getting on the News

It’s that time of year again! Spring and summer are the seasons for fresh starts, and with the global pandemic coming to a (hopeful) end with the administering of vaccines it’s time to take another look at your messaging and marketing/PR goals. One...

2021 PR Lessons from COVID-19

2021 PR Lessons from COVID-19

In March 2020, the United States declared the coronavirus a national emergency. Soon enough, other countries across the world followed suit and went into full-scale lockdown. With all the changes that the world has undergone in a year, it's safe to...

Next Level Branding

Next Level Branding

Taking your branding to the next level involves a lot more than just the visual components. Your brand is not just your colors, fonts, and logo. It is a multifaceted depiction of who you are, what you do, and how you convey that to customers. In...

Telemedicine Customer Service Tips

Telemedicine Customer Service Tips

Telemedicine is already an incredibly powerful tool; but focusing on customer service will help elevate the use of telemedicine to much greater heights. Consumer usage rises when patients are happy with the customer service they receive-- and...

How to Use PR to Tackle Disinformation

How to Use PR to Tackle Disinformation

It’s nothing new. The threat of misinformation and disinformation has made the headlines the last few years. And although false propaganda has been around for centuries, if not longer, it has become an even more substantial threat in today’s...

Understanding PR and Ethics

Understanding PR and Ethics

When it comes to perception, public relations doesn’t always have the best reputation in the eyes of the public. Many people equate PR with “spin" and playing with the truth. Even the Institute for Public Relations points out that “among many...

How Healthcare Marketing is Getting Personal

How Healthcare Marketing is Getting Personal

For a long time, the healthcare industry was focused on one very large population – Baby Boomers. The focus of marketing was directed to them and presented in a way that made that group most comfortable. But today, healthcare marketers are focusing...

7 Effective Tips to Move Your Brand to The Next Level

7 Effective Tips to Move Your Brand to The Next Level

Employing creative B2B marketing strategies to get your company's brand noticed and visible to your clients could go a long way in amplifying your business' profits. Customers will mostly resonate well with your brand if you share the same values and...

Public Relations and Teamwork

Public Relations and Teamwork

How teamwork, in-house and out, helps strengthen PR Lately the phrase “We’re in this together” and similar slogans seem to be everywhere. When things get tough, people tend to band together. But, teamwork isn’t just for tough times. When it comes to...

Healthcare Consumerism

Healthcare Consumerism

We are living in the information age where a seemingly endless stream of information of all types is available to everyone at any time. When it comes to healthcare, this easy access to medical information has helped fuel the growing trend of...

2021 Marketing Trends for Healthcare

2021 Marketing Trends for Healthcare

Here we are looking at a new year. The entire world seems ready to turn the page on 2020. As we look forward to a better 2021, our focus atNichols Brand Storiescare is on what to expect for healthcare marketing. Overall, we believe 2021 will be a...

2021 Public Relations Trends

2021 Public Relations Trends

As 2020 (finally) winds down, it’s time to look ahead to the coming year. At Nichols Brand Stories, that means looking for 2021 public relations trends. To get started, we weigh information from well-known industry experts, marketing forecasters and...

2021 Marketing Trends for B2Bs

2021 Marketing Trends for B2Bs

This is the time of year we begin thinking about the new year and wondering what it will bring. While marketers try to predict what’s hot, we have to remember that no one saw what 2020 had in store for us. For that reason, we’re adding the idea of...

Realigning Strategic Focus Post COVID-19

Realigning Strategic Focus Post COVID-19

Around the world, governments, industries and people are continuing to adjust to life amid COVID-19. While no industry has gone untouched by the crisis, healthcare has undergone tremendous changes to adapt to the public’s needs.  While the crisis is...

How to Make Your Virtual Trade Show a Success

How to Make Your Virtual Trade Show a Success

Sitting in for Barry Armbruster is Kara Saylor, new business specialist at Nichols Brand Stories. Kara worked in the trade show industry for years before joining Nichols.  An expert on the topic, she has four tips to make your virtual trade show a...

5 Ways to Get Your News Headline Noticed

5 Ways to Get Your News Headline Noticed

In a society where every organization is fighting to get noticed, the most common question we get as a PR agency is “How do I get a news reporter’s attention?” In public relations, maintaining a strong relationship with journalists takes effort. We...

The Road to B2B Revenue Recovery

The Road to B2B Revenue Recovery

Know Where You Stand One thing that 2020 has taught us all is that even the most reliable business forecasters sometimes get it all wrong. Yes, there were early warning signs of a global pandemic. But even people who were sounding alarms did not...

What Social Media Should B2Bs Invest In?

What Social Media Should B2Bs Invest In?

As a B2B marketer, it’s easy to become overwhelmed with all the available social media platforms out there. Of course, you want to make the most of what each offers, but how do you know which ones are the best fit for your industry and company? A...

How to Build Company Culture at B2Bs and Why It’s Important

How to Build Company Culture at B2Bs and Why It’s Important

Unique and engaging company cultures are a trademark of Silicon Valley tech companies and startups. There, you’ll find offices filled with comfy bean bag chairs, employees with branded hoodies and T-shirts, and all the snacks you could ask for. ...

Media Training and Why it Matters

Media Training and Why it Matters

Preparing for a media interview seems like a major undertaking. And it is. Where do you even start? On one hand, you want to say so much about your company, but on the other, you don’t want to ramble on. For some, preparing for an interview on their...

What to Do NOW to Prepare to Reopen for Business [FREE DOWNLOAD]

What to Do NOW to Prepare to Reopen for Business [FREE DOWNLOAD]

We’re all looking forward to life getting back to normal following stay-at-home orders, but what exactly will that look like? Barry Armbruster of Nichols Brand Stories called up a few marketing pros to discover what you should be doing now to prepare...

For B2Bs, Print Production Will Always Matter

For B2Bs, Print Production Will Always Matter

There’s something special about holding a tangible piece of content in your hands. Living with the pervasiveness of the internet and a plethora of digital content to consume, people are once again remembering the emotional power of paper, and print...

5 Tips to Improve Your LinkedIn for PR Success

5 Tips to Improve Your LinkedIn for PR Success

Are you actively using LinkedIn for PR? You should be. While Facebook, Instagram, Twitter, Snapchat, and TikTok are the social marketing platforms marketers talk most about, they may not be the best social media platforms for PR or to get the word...

5 Essentials For Effective Focus Groups

5 Essentials For Effective Focus Groups

While it may seem like an old technique, focus groups are still effective for gauging public relations successes and failures. But, focus groups aren’t as simple as sitting in a room with strangers and asking questions. To maximize your chance of...

How PR Enhances Branding Efforts

How PR Enhances Branding Efforts

Whether building a brand from scratch or reinvigorating a company’s legacy, public relations plays a substantial role in how potential customers perceive your products and services. Public relations is beneficial to both startup and rebranding...

How to use Social Media for Public Relations

Social media has become a tool for nearly everything a business does. It can serve as a platform for advertising, marketing, sales, customer service, and more. But did you know social media arguably stands tallest when used for public relations? Here...

PR Crisis: How to Make a Plan Before You Need it

The risk of a PR crisis has increased dramatically since the adoption of social media for brand marketing. Customer complaints once saved for private phone calls or water cooler chats now exist permanently on the Internet for all to see. Because of...

B2B PR and Importance of Knowing “Who Cares?”

B2B PR and Importance of Knowing “Who Cares?”

This post also appears on our Nichols Public Relations website. When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students that outputs aren’t outcomes. The sheer volume of PR...

Actions Speak Louder Than Words

“So you’re a spin doctor?” my new acquaintance asked, one eyebrow raised, as if I’d just admitted to being a reptile. I’d introduced myself as a public-relations counselor and university PR instructor. His reaction was not that unusual. “Flack.”...