5 Tips to Improve Your LinkedIn for PR Success
Are you actively using LinkedIn for PR? You should be. While Facebook, Instagram, Twitter, Snapchat, and TikTok are the social marketing platforms marketers talk most about, they may not be the best social media platforms for PR or to get the word out about your brand. That’s where LinkedIn comes into play.
Sure, most professionals have a LinkedIn account, and a majority of businesses do, too. Unfortunately, many of those accounts sit dormant with outdated information, leading to missed opportunities. Those missed opportunities are important, too.
Why LinkedIn Matters for PR
In 2018, B2B companies said that 80% of new social leads came from LinkedIn. Not only is LinkedIn generating leads for these companies, but 65% of B2B companies say they have acquired at least one new customer through the platform.
Sounds good, right? However, while a strong advertising campaign is a major aspect of finding success on LinkedIn, there’s more that needs to be done. Success on LinkedIn goes beyond setting up an account and typing in your credit card information.
Personal and business pages on LinkedIn are important educational tools for reporters, prospective employees, and your local community. Before engaging on LinkedIn in a marketing capacity, you should first ensure your profile looks sharp, is well written, and features regular activity.
Ultimately, an up-to-date and active profile will help you establish a presence on the platform, generate positive PR, and put your business’s marketing efforts in a position to succeed. Here are five tips for preparing your LinkedIn for PR Success.
Upgrade Your Display Pictures
First impressions matter. A unique and strong brand aesthetic will allow your LinkedIn page to stand out from the rest. Updating your company profile picture and header image may be just the thing you need to get more potential leads to take notice. On the other hand, pixelated logos or unprofessional pictures could make prospects or reporters less confident in your company’s abilities.
Rewrite Your Overview
Having a well-written overview that captures the essence of your company is just as important as visuals. Teach your page visitors about your company. Consider it your digital elevator pitch. Be sure to talk about the problems you or your company have solved, not just the services you offer. Whenever possible, show your audience why you’re great at what you do, don’t just tell them.
Fill Out Your Profile—All of It
Location, company size, and specialties are just a few of the items listed on your overview. Take a look at your profile and see what information you can add to appeal to your target demographic. Don’t forget to differentiate your company from the competition. When LinkedIn introduces a new profile section, use it. Make the information that matters about you and your company easy to find. This will help both reporters and job applicants learn more about your company.
Once your profile is up to speed, it’s time to start posting. Consistent content not only builds credibility, but also helps establish who you are as a company. We recommend you post once or twice a week and engage regularly with other peoples’ posts.
Get your employees involved
What good does a well-written LinkedIn post do if no one is there to share it? Encourage employees and co-workers to get involved with your page by liking and sharing content. Remember, one like could reach 500+ prospects. If seen by the right company, you might just generate a new lead or be asked to contribute your expertise to an article or news story.
Struggling with creating the best LinkedIn page for your company? Need help with developing a content strategy? Send me an email anytime at firstname.lastname@example.org.