Mar 16, 2020 | Public Relations
7 Marketing Communication Tips During the Coronavirus Crisis The Coronavirus pandemic currently has all of us in uncharted territory. The situation seems to be changing at an increasingly rapid pace and we’re all just trying to keep up. When it comes to your business,...
Jan 15, 2020 | Public Relations
Public Relations Guide to Goals, Objectives, Strategy, and Tactics There is much more to PR than writing press releases, sponsoring events, and leaving phone messages with reporters. A ton of planning needs to be done before any copy is written or phone numbers are...
Dec 12, 2019 | Public Relations
5 Tips to Improve Your LinkedIn for PR Success Are you actively using LinkedIn for PR? You should be. While Facebook, Instagram, Twitter, Snapchat, and TikTok are the social marketing platforms marketers talk most about, they may not be the best social media platforms...
Dec 2, 2019 | Public Relations
DO IT LIVE! 6 Reasons LIVE Streaming on Social Media Is a PR Must Live streaming is extremely popular, and it continues to grow every day. By 2016, it was already a $30-billion industry. By 2021, live streaming content is projected to more than double, becoming a...
Nov 20, 2019 | Public Relations
How Sponsored Events Lead to PR Wins for Local Companies Sponsored events are a great way for local businesses to develop strong relationships in their communities. By partnering with local organizations, schools, and sports teams, businesses make themselves visible...
Nov 13, 2019 | Public Relations
5 Essentials For Effective Focus Groups While it may seem like an old technique, focus groups are still effective for gauging public relations successes and failures. But, focus groups aren’t as simple as sitting in a room with strangers and asking questions. To...
