Oct 28, 2020 | Public Relations
Why Does Social Listening and News Monitoring Matter? If you read our blogs, you know we are big proponents of using social media for public relations. Another side of social media that is important for PR is social listening. Social listening and news monitoring...
Sep 24, 2020 | Public Relations
5 Ways to Get Your News Headline Noticed In a society where every organization is fighting to get noticed, the most common question we get as a PR agency is “How do I get a news reporter’s attention?” In public relations, maintaining a strong relationship with...
Jul 31, 2020 | Public Relations
3 Reasons Your Marketing Campaign Needs PR Components In most marketing and branding firms, there is a clear distinction between the marketing and PR teams. While they are certainly very different aspects of business communications, that doesn’t mean they shouldn’t...
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Jun 22, 2020 | Public Relations
Don’t Get Caught Unprepared. What You Can Do NOW To Prepare For a PR crisis [DOWNLOAD CHECKLIST] Managing a PR Crisis: A Social Media Checklist FREE DOWNLOAD On social media, everything moves quickly. This is great when it comes to quick pay-offs on posts. However,...
May 18, 2020 | Public Relations
Media Training and Why it Matters Preparing for a media interview seems like a major undertaking. And it is. Where do you even start? On one hand, you want to say so much about your company, but on the other, you don’t want to ramble on. For some, preparing for an...
Apr 1, 2020 | Public Relations
PR: Why It’s Better to Tell the Truth Than to Twist It A lot of people hear “public relations” and they think spin and deception. But that’s absolutely not what PR is. The reality is, most people don’t really know what PR is and what PR pros do for their...
