Oct 31, 2019 | Public Relations
How PR Enhances Branding Efforts Whether building a brand from scratch or reinvigorating a company’s legacy, public relations plays a substantial role in how potential customers perceive your products and services. Public relations is beneficial to both startup and...
Oct 15, 2019 | Public Relations
How to use Social Media for Public Relations Social media has become a tool for nearly everything a business does. It can serve as a platform for advertising, marketing, sales, customer service, and more. But did you know social media arguably stands tallest when used...
Sep 4, 2019 | Public Relations
PR Networking: How Public Relations is Built on Personal Relationships PR networking is important for any business that takes public relations seriously. But too many businesses rely on press releases alone to reach their goals. The truth is, media advisories and...
Jul 30, 2019 | Public Relations
PR Crisis: How to Make a Plan Before You Need it The risk of a PR crisis has increased dramatically since the adoption of social media for brand marketing. Customer complaints once saved for private phone calls or water cooler chats now exist permanently on the...
Jun 11, 2019 | Public Relations
5 Tips to Ensure Your Business Growth Makes the News Business growth offers a tremendous opportunity for earned media in your local news market. When local businesses, manufacturers, nonprofits, or hospitals expand their workforces, local economies benefit and...
May 6, 2019 | Public Relations
B2B PR and Importance of Knowing “Who Cares?” This post also appears on our Nichols Public Relations website. When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students...
