Nov 27, 2018 | Public Relations
Actions Speak Louder Than Words “So you’re a spin doctor?” my new acquaintance asked, one eyebrow raised, as if I’d just admitted to being a reptile. I’d introduced myself as a public-relations counselor and university PR instructor. His reaction was not that unusual....
May 24, 2018 | Public Relations
The PR Side of Rebranding So you’re looking to rebrand. It’s time. New owners, new products, new generation… we get it. In fact, sometimes we even encourage it. Heck, we’ve DONE IT. However, there’s a right and a wrong way to move forward with a rebrand. Deciding to...
