Healthcare - Nichols Brand Stories

Nichols
Knows
Healthcare

We’re All About Building Your Brand

At Nichols Brand Stories, we pride ourselves on being the marketing partner oncology practitioners dream about. Our intimate knowledge of the industry, broad depth of experience, and strategic approach to pursuing goals enables our clients to grow, compete, and win. Developing smart marketing pieces that move the needle and motivate patients to take action is what we do best.

We Build Healthcare Brands That Win

Win Patients

Growing your practice, service line or center of excellence in the age of healthcare consumerism is no simple task. Today’s patients are armed with instant access to information and skilled at comparing your offerings with competitors. More importantly, they make decisions based on how your brand makes them feel.

At Nichols, we understand the science behind patient decisions. Our research-based strategies ensure your marketing strikes an emotional chord with prospective patients — and wins them over.

Win Market Share

Becoming the premier choice for patients fighting cancer is a never-ending mission that requires careful planning and flawless execution. Whether you want to increase your share of a niche market, or be known as the leading oncology services provider in your region, Nichols can help.

We drive results by tying your organization’s goals to marketing’s performance. Our teams are adept at finding the insights that move patients to act and using those findings to build campaigns that increase patient volume.

Win By Design

Winning the attention you want from the patients you desire can be tough. Cutting through the clutter to ensure your brand is seen and heard requires a powerful combination of creativity and strategy. It also requires a seasoned marketing partner, like Nichols Brand Stories.

Intentionally designed to win patient hearts and minds, the campaigns we create are founded on our legendary five-step approach to marketing success. It’s a powerful and proven method that has led to numerous wins for our clients.

Learn About Our Approach

Featured Case Study

Cameron Memorial Community Hospital

Designed and built with care

Cameron is an independent 25-bed critical access hospital located in northeast Indiana. A part of the community since 1926, people often overlooked how the hospital had progressed over the years. They reached out toNichols Brand Stories to work with them to raise awareness and showcase the hospital’s high-tech, modern facility offering high-quality care from experienced professionals.Nichols Brand Stories signed on as a creative partner to help Cameron get their message out to the community.

View All Healthcare Case Studies

Our Services

Services Strategy

Strategic Planning
Marketing Plan Development
Goal Development
Research
Branding
Service Line Marketing
Online Community Management
Data Driven Marketing
Social Media Management

Implementation

Targeted Creative Development
Traditional Media Services
(print, radio, television, outdoor)
Comprehensive Advertising Campaigns
(including traditional and social media)
Content Creation
Digital Optimization
Public Relations and Event Planning
Social Media Management and Event Posts
SEM/SEO Management and Hosting

Monitoring

Marketing Performance Monitoring
Competitive Monitoring and Analysis
Data Analysis
Cost Effectiveness Analysis
ROI Monitoring and Analysis
Effectiveness Control
A/B Ad Testing

Insights On Healthcare

Because of the ever-changing face of healthcare and its marketing, there’s always something new to learn. Make sure you’re up to date on the latest trends in healthcare marketing and more with theNichols Brand Storiescare blog.

Understanding the 3 Approaches of Adult Cancer Patients to Healthcare

Today’s Patient Journey The modern cancer patient lives in a vastly different world than those who were diagnosed just a decade ago. In addition to the burden of their diagnosis, they are immediately inundated with a myriad of choices about their...

Maintaining a Competitive Edge By Delivering Consumer-Centric Healthcare

In healthcare, being patient-centric is an oft touted value that providers have laid claim to for decades. What is typically meant by healthcare practices, service lines and centers of excellence, when they say this is that they care deeply for their...

3 Steps to Building Referral-Boosting Relationships With Physicians

Healthcare, like all businesses, is about relationships. In addition to building high-quality relationships with patients, caregivers and employees, it is vitally important for modern healthcare practices, service lines and centers of excellence to...

View More Insights on Healthcare

Get Positioned to Win

Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with patients and produces measurable results.

Let’s Talk