Insights On Healthcare
Understanding the 3 Approaches of Adult Cancer Patients to Healthcare
Today’s Patient Journey The modern cancer patient lives in a vastly different world than those who were diagnosed just a decade ago. In addition to the burden of their diagnosis, they are immediately inundated with a myriad of choices about their...
Maintaining a Competitive Edge By Delivering Consumer-Centric Healthcare
In healthcare, being patient-centric is an oft touted value that providers have laid claim to for decades. What is typically meant by healthcare practices, service lines and centers of excellence, when they say this is that they care deeply for their...
3 Steps to Building Referral-Boosting Relationships With Physicians
Healthcare, like all businesses, is about relationships. In addition to building high-quality relationships with patients, caregivers and employees, it is vitally important for modern healthcare practices, service lines and centers of excellence to...
5 Reasons Market Research Is Essential for Your Healthcare Practice’s Growth
Much like the stock market, consumer markets shift and evolve, too. One example of how the healthcare marketplace has changed significantly in the last five years is found in the phenomenon of healthcare consumerism. Gone are the days when a practice...
4 Steps to Ensure Your Healthcare Marketing Measures Up
All healthcare practices, service lines and centers of excellence have goals, but the ones that succeed in achieving those goals are the ones that measure success at every step. Regularly performing data analytics is essential to your ability to...
3 Reasons Branding Is Critical to the Success of Your Healthcare Organization
One of the most defining trends in healthcare is the rise of healthcare consumerism, or patients “shopping” online to conduct research and compare practices and services before choosing a provider. A significant amount of research has been done to...
Telemedicine Customer Service Tips
Telemedicine is already an incredibly powerful tool; but focusing on customer service will help elevate the use of telemedicine to much greater heights. Consumer usage rises when patients are happy with the customer service they receive-- and...
How Healthcare Marketing is Getting Personal
For a long time, the healthcare industry was focused on one very large population – Baby Boomers. The focus of marketing was directed to them and presented in a way that made that group most comfortable. But today, healthcare marketers are focusing...
Healthcare Consumerism
We are living in the information age where a seemingly endless stream of information of all types is available to everyone at any time. When it comes to healthcare, this easy access to medical information has helped fuel the growing trend of...
2021 Marketing Trends for Healthcare
Here we are looking at a new year. The entire world seems ready to turn the page on 2020. As we look forward to a better 2021, our focus atNichols Brand Storiescare is on what to expect for healthcare marketing. Overall, we believe 2021 will be a...
Realigning Strategic Focus Post COVID-19
Around the world, governments, industries and people are continuing to adjust to life amid COVID-19. While no industry has gone untouched by the crisis, healthcare has undergone tremendous changes to adapt to the public’s needs. While the crisis is...
Healthcare Providers Expected to Provide Leadership During a Crisis
When it comes to a big crisis, whether it is local, regional, national or even global, we look not only to our leaders for solutions, but also often to healthcare providers. Natural disasters or man-made situations, we often turn to healthcare...
Developing a Successful Telehealth Marketing Strategy
Telehealth is nothing new. Hospitals and clinics have had the capability to use digital information and technology to provide remote healthcare services for years. However, telehealth marketing strategies have been lagging behind the technology,...
How Healthcare Specialties are Marketed Differently
Healthcare specialties, or “service lines,” feature distinct qualities that patients desire in each. For an emergency room, speed is paramount. For maternity wards, comfort, care, and safety often matter most. Marketing for each specialty should...
Differences Between Healthcare Marketing for Hospitals vs. Private Practices
Healthcare marketing is not a one-size-fits-all solution. In fact, the size and offerings of a healthcare service provider have major implications on the marketing strategies and tactics that should be used. Patient volumes, service line offerings,...