We’re All About The Approach
The difficult thing about business-to-business marketing is that everyone is keenly aware of the ins and outs of marketing itself. Unlike retail or consumer-focused marketing, you are not talking to the end user, but another company who shares the same motivations and bottom lines as you. That’s why more than any other type of marketing, B2B requires a strong relationship built on mutual trust, with both sides of the equation equally invested.

At Nichols Brand Stories, the first step is always building trust with clients. Of course you expect us to have an in-depth knowledge of B2B marketing, but that’s just the beginning. We get to know your industry, as well. Through experience and research, we work to understand the latest trends, challenges and opportunities for each industry – from steel to global sourcing and procurement. We also always keep the final end-user in mind. On top of all of this, we know how to present your message in a completely honest manner, so the companies you are targeting see you as a partner, not just another vendor.

This is where Nichols really shines.

When You Succeed, We Succeed.

At Nichols Brand Stories, everything we do is designed to help your business grow and succeed. We work as a team to create a sound strategy, consistent messaging and targeted content that is calibrated and refined along the way. We want to grow with you, helping shape your messaging and marketing as your company’s needs and goals shift.

Featured Case Study
Designed and built with care
AccuTemp is a leader in the professional cooking equipment industry. The Fort Wayne company designs and manufactures unique commercial kitchen products found in chain restaurants, schools, amusement parks, healthcare facilities, grocery stores and more. While AccuTemp’s products are dynamic, unique and cutting-edge, its branding had fallen a bit behind. That’s when they reached out to Nichols Brand Stories.

Our Services

Relationship Services

  • Strategy and planning
  • Brand audit and positioning
  • Research
  • Media planning
  • Public relations
Creative Services
  • Full creative services
  • Branding
  • Website design
  • Photography
  • Video and audio production
  • Print collateral
  • Environmental
Digital Services
  • Content development
  • Social media management
  • Email campaigns
  • Website management
  • Digital ad campaigns

Insights On B2B

This is where we share marketing insights and B2B trends, along with what’s on our mind, a bit of advice, and a few opinions. Our blog gives you a quick glimpse of who we are and what we’re about — all in our own words. So take a look, and if you find something you want to discuss, give us a call or drop us an email.

How to create a successful B2B hiring campaign

How to create a successful B2B hiring campaign

Unless you’ve been under a rock, you should by now know that the COVID-19 pandemic has dramatically changed the employment landscape. So, how should your business change its approach to attracting potential job candidates?  The job market is still...

How to Create a Next-Level B2B Marketing Plan

How to Create a Next-Level B2B Marketing Plan

If you're running a B2B company, then it's essential that you have an effective marketing plan in place. Your marketing plan not only helps you to allocate resources with maximum impact and minimum waste; it also plays a major role in shaping the...

Client Experience

Get Positioned to Win

Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.