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“The team at Nichols really understood what we needed to update our brand. The new look is fresh and innovative. It builds on our past rather than erasing it. The website they designed captures who AccuTemp is and the videos really let the quality of our products shine.”
John Pennington, AccuTemp Executive VP Territory Sales / Corporate Chef
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The Challenge

How to rebrand a company rooted in tradition to showcase its modern, cutting-edge products.

AccuTemp is a leader in the professional cooking equipment industry. The Fort Wayne company designs and manufactures unique commercial kitchen products found in chain restaurants, schools, amusement parks, healthcare facilities, grocery stores and more. While AccuTemp’s products are dynamic, unique and cutting-edge, its branding had fallen a bit behind. That’s when they reached out to Nichols Brand Stories.

After a thorough brand checkup and plenty of research, we began the rebranding process with a new look that stands apart from the industry’s competitive landscape. We incorporated the revised logo into a bold, fresh identity package that mirrors the company’s innovative products. We then went the extra mile to create updated product labeling that carries the new logo through to each and every touchpoint.

We pulled everything together in an updated website that focuses on the products and features plenty of mouth-watering food to get visitors’ attention. Great photography with dramatic lighting and interesting angles showcases the high-quality products AccuTemp is known for. The website makes great use of videos we created to showcase the rebranded design. It also features extensive information for both potential and existing customers. However, throughout the entire web design process, we focused on a streamlined design, so users can quickly and easily navigate the site and access the information they want.

With the new look comes an updated voice for the brand that is straight-forward and more customer-focused. The website features simple navigation and lots of information that can be found quickly from multiple entry points.

The Results

Immediately following new website launch:

  • Trade show booth attendance increased by 28%
  • Sales for that quarter increased by 23%
  • Website traffic increased by 58%







Get Positioned to Win

Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.