AccuTemp is a leader in the professional cooking equipment industry. The Fort Wayne company designs and manufactures unique commercial kitchen products found in chain restaurants, schools, amusement parks, healthcare facilities, grocery stores and more. While AccuTemp’s products are dynamic, unique and cutting-edge, its branding had fallen a bit behind. That’s when they reached out to Nichols Brand Stories.
After a thorough brand checkup and plenty of research, we began the rebranding process with a new look that stands apart from the industry’s competitive landscape. We incorporated the revised logo into a bold, fresh identity package that mirrors the company’s innovative products. We then went the extra mile to create updated product labeling that carries the new logo through to each and every touchpoint.
With the new look comes an updated voice for the brand that is straight-forward and more customer-focused. The website features simple navigation and lots of information that can be found quickly from multiple entry points.
Immediately following new website launch:
- Trade show booth attendance increased by 28%
- Sales for that quarter increased by 23%
- Website traffic increased by 58%
TRADE SHOW BOOTH ATTENDANCE INCREASE
WEBSITE TRAFFIC INCREASE
Get Positioned to Win
Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.