Mar 23, 2021 | Public Relations
How to Use PR to Tackle Disinformation It’s nothing new. The threat of misinformation and disinformation has made the headlines the last few years. And although false propaganda has been around for centuries, if not longer, it has become an even more substantial...
Feb 11, 2021 | Public Relations
Understanding PR and Ethics When it comes to perception, public relations doesn’t always have the best reputation in the eyes of the public. Many people equate PR with “spin” and playing with the truth. Even the Institute for Public Relations points out that...
Feb 4, 2021 | Healthcare Marketing
How Healthcare Marketing is Getting Personal For a long time, the healthcare industry was focused on one very large population – Baby Boomers. The focus of marketing was directed to them and presented in a way that made that group most comfortable. But today,...
