To emphasize FWMOH’s longevity, understanding of cancer care and commitment to patients,Nichols Brand Storiescare created a campaign wrapped around experience and hope.
“Experienced in Hope” featured real patients telling their own personal stories of the care they received at FWMOH. By showing the wide range of the age of patients, the types of cancer they faced and treatments they received, the overall message of experience came through strongly.
Nichols Brand Strories used uplifting, empowering photographs of the patients to create powerful online ads. Demographic and geographic data was used to ensure the digital ads targeted the right audiences – who were then led directly to the website which featured videos of patients’ personal stories. Nichols Brand Storiescare also created inspiring outdoor boards to reinforce the digital campaign.
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