Rebranding. Brightpoint is a community organization that helps communities, families and individuals remove the causes and conditions of poverty. They turned to Nichols Brand Stories to help navigate the difficult challenge of a new name.
The rebranding launch event was a huge success with a large attendance and plenty of media coverage. What was even more successful was the increase in brand awareness, including the new name, and a noticeable jump in community engagement with Brightpoint and donations to the charitable organization.
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Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with patients and produces measurable results.