Dynamic Details

Steel Dynamics

In only 20 years, Steel Dynamics grew from a start-up to one of America’s largest steel producers and metal recyclers. During such rapid growth, the company worked hard to preserve its uniquely Midwestern culture and spirit. The Nichols team developed an employee publication, Dynamic Details, to celebrate and reinforce the company’s culture with an ever growing number of workers. Later renamed Igniting Possibilities, the Nichols team continues to write, edit, photograph, and design each issue.