The Best Time to Post on Facebook

Jul 23, 2019 - Lauren Rich

Did you know that every time you log into your Facebook account, you can potentially see up to 1,500 different updates? Yes, up to 1,500 different messages created by friends, family and businesses are patiently waiting to be scrolled past. They’re aligned in a complicated order that is decided upon by Facebook’s algorithm. One of the key components making up the algorithm design is time.

Blogs titled, “Best time to Post on Social Media,” scatter across our LinkedIn accounts and fill our mailboxes throughout the year. One key takeaway I gather from these thoughtfully pieced together articles; they’re useless. That's because the information isn’t tailored to a specific company or account activity. For example, here are five well known social media blogs and their insights on the best time to post on Facebook. The results? All over the place.

  1. Thursday at 8 p.m. (TrackMaven)
  2. Between 1pm – 3pm on during the week and Saturdays. (Buffer)
  3. Wednesday at noon and 2 p.m. and Thursday at 1 and 2 p.m. (Sprout Social)
  4. Very late at night and Sunday (Buzzsumo)
  5. 2 p.m. & 3 p.m. Monday, Wednesday, Thursday, and Friday. Weekends 12 p.m. to 1 p.m. (Hootsuite)

So, when should you post on Facebook?

The best answer is found on the analytics tab of your business profile.

Marketing and digital strategy are most effective when they’re tailored to your own company. Facebook offers data for Facebook administrators and page owners that can be used to develop a customized plan based on your audience.

Over the last five months, we’ve used the information provided by Facebook to develop a customized posting strategy for one of our clients, a Fortune 500 Company.

By reviewing the data from past posting times, along with their current audience behavior on the platform, we were able to develop a strategy that we believed would improve reach and engagement. The next step was testing. We used the information about post times and effective content to test different strategies until we finally found a combination that worked. And, it’s paying off.

Since November, our client’s reach has increased by 115 percent, engagement has improved by 117 percent and clicks have jumped by 194 percent. And those are just the results for one of their five social accounts.

Surprisingly, B2B industry standards claim the best time to post to Facebook is between 1 PM – 4 PM, but our data showed these numbers were off for our client. The strongest response came between 8:00 AM – 8:30 AM or after 4:00 PM. It proves that if you take the time to review the data, some big things can happen.

Are you interested in creating a social media strategy that’s right for you? Let’s talk.