Tradeshow Booth

Steel Dynamics

Does your unique brand story stand out at trade shows? We designed this soaring exhibit for Steel Dynamics to grab attention from far across the show floor. It showcased several divisions to facilitate product cross-selling and raise awareness of the company’s wide range of capabilities. Visitors could watch an engaging 4K video (which we also produced) and interact with a touchscreen display.

The structure was created from lightweight materials designed to look like steel girders, surrounding a semi-private meeting space for private sales conversations. The modular design could be adapted for use 20‘x20’, 10’x20’, or 10’x’10’ booth spaces. The very durable display unit saw frequent use over seven years.