Branding

Saint Anne Communities

Fort Wayne’s premier Catholic senior-living center relied on Nichols for a strategic brand transformation as they grew from a single location in the Randallia neighborhood to multiple campuses in two cities. Nichols helped Saint Anne’s Home become the Saint Anne Communities while carefully preserving their reputation for high-quality, faith-based senior care. 

We helped Saint Anne’s develop consistent names, brand marks, and signage for all locations. Importantly, we developed print materials and advertisements to introduce Saint Anne’s brand to residents of the neighboring city of Huntington. Our efforts helped build awareness — and excitement — about the new Saint Anne community under construction at Victory Noll.