Crabfest

Lutheran Life Villages

To capture public attention for the freshly rebranded retirement community, Nichols planned a fundraising and awareness event featuring the cast of “The Deadliest Catch” at the height of the show’s popularity. When tickets sold out quickly and the event was moved to a larger venue, we managed communication with all ticket holders. Nichols worked with our client, celebrity promotional agents, venue managers, and catering teams — every step of the way — to maintain consistent messaging and a focus on the event’s goals.

The event was so popular that it was planned again for a second year. Even more tickets were sold. The American Advertising Federation of Fort Wayne honored Nichols with an award for the Crabfest logo.