Rea Magnet Wire

Case Study

Rea has been a leading supplier of magnet wire to manufacturers around the world for decades, building a reputation for leadership and enduring quality. However, some viewed Rea as merely a commodity supplier rather than the pioneering partner they truly are. So the challenge was to rebrand a successful company and bring its spirit of innovation into the forefront.


The rebranding held on to Rea’s history while adding a progressive feel. Nichols began by wrapping a bold new look around the existing logo to show brand evolution without sacrificing continuity. The design was modern and confident with messaging that was more representative to the current services Rea offers, including innovative, forward-looking solutions that come from years of experience and expertise.


Nichols incorporated the new look and feel to Rea’s trade show booth, collateral material and more.