Fort Wayne Medical Oncology and Hematology

Case Study

For more than 40 years, Fort Wayne Medical Oncology and Hematology has been providing patients throughout northern Indiana with outstanding cancer care. As a successful, independent treatment facility with a team of dedicated and talented physicians, the practice never had to think much about marketing because there wasn’t much competition.


However, the marketing landscape rapidly changed when a large healthcare provider opened its own cancer center and another system entered the market. Suddenly FWMOH doctors needed to distinguish themselves. A great reputation alone wasn’t enough.


Nichols crafted an easy-to-understand story and developed smart tools to explain the real advantages they offer, without sacrificing the tasteful, confident brand FWMOH worked decades to build.


Now, as the marketplace becomes more crowded and competitive, FWMOH has the marketing resources they need to inform patients, caregivers and the community of all they offer.