Healthcare Marketing. It's Personal.

Healthcare Marketing. It's Personal.

Oct 03, 2018 - Matt Klein Social Media

Anyone that works in healthcare marketing knows that it is not a job for the faint of heart. It’s hard work to keep your brand top of mind, especially when no one wants to think about what you are promoting until that exact moment they need your services.

The Power of Storytelling in Fund Raising

The Power of Storytelling in Fund Raising

Jun 29, 2018 - John Paff Fund Raising

Let me tell you a story. A true story about how six-year-olds changed the world.

My wife, Jeanne, is a first-grade teacher at a little country school in rural Indiana. As a reading specialist, she loves capturing the imagination of her students through the power of stories.

Making Storytelling Personal

Making Storytelling Personal

Jun 07, 2018 - Matt Klein Account Services

The bigger, better deal or thing is a huge part of any industry and healthcare is no different. 

Hospitals often promote their newest advanced piece of technology, i.e. robotic surgery or advanced genomic testing, or their newest multi-million dollar facility offering all the latest in modern patient care. While all these things are beneficial for the patient care, healthcare marketing shouldn't lose focus on what is at the center of healthcare, a relationship.