The PR Side of Rebranding

The PR Side of Rebranding

May 24, 2018 - Maggie Bakle Public Relations

So you’re looking to rebrand. It’s time. New owners, new products, new generation… we get it. In fact, sometimes we even encourage it. Heck, we’ve DONE IT. 

However, there’s a right and a wrong way to move forward with a rebrand. Deciding to make the change and how it’s implemented is a big step and nothing to take lightly. Let’s talk about some of the dos and don’ts of the public relations aspect of launching a shiny and new “you.”

A World Within a World

A World Within a World

Apr 23, 2018 - Lawrence Tidwell Digital Advertising

Sales and marketing is forever evolving year after year and more technology is getting involved to spice up the user’s experience.

In the last few years Augmented Reality has been turning up in advertisements and physical locations to interact with people.

Tell stories always. When necessary, use words.

Tell stories always. When necessary, use words.

Apr 05, 2018 - John Paff Advertising

When we challenge clients to tell a better brand story, we often have to explain that we don’t just mean better copywriting.

Good storytelling goes beyond words. The best brand stories involve powerful imagery and creative design that evokes shared human experience.

Stop Drinking the Kool-Aid

Stop Drinking the Kool-Aid

Mar 23, 2018 - Mary Kinder Account Services

If you’re involved in marketing, I’m sure you’re familiar with the industry language of Marketing-ese. Made up of made-up catchphrases and ridiculous-sounding words, Marketing-ese is most often heard in business meetings and sales pitches. However, more and more often it’s found on websites and other corporate communications meant for consumers.

Wearable tech, are you ready for it?

Wearable tech, are you ready for it?

Mar 01, 2018 - Lawrence Tidwell Digital Advertising

Recently I was on TechCrunch reading up on the new technology and I stumbled upon an article about Intel taking a shot at the smart glasses industry. 

But as I look further on this already tried (and failed) tech I noticed something interesting. These glasses actually look like glasses I would wear. When you look at the previous companies smart glasses they just didn’t conform to the normal style of glasses. Google's glasses looked like you could shoot out a laser from the side of your head and Snapchat's snap spectacles just didn’t even come close.