Home for the Holidays

Home for the Holidays

Dec 17, 2018 - Lauren Rich Company News

Each year the Nichols team takes some time off at the end of December. After a successful year of project creation and management, we allow ourselves to kick-back and recharge our creative batteries as we prepare for the New Year. We’ve found that stepping away from our day-to-day routines revitalizes us all, so we return in the New Year ready to jump back into work with renewed enthusiasm and fresh perspectives. For the last 20+ years, this has shown to be beneficial for our company and clients, and now we know why!

4 Reasons to add Stories to your Social Media Marketing Strategy

4 Reasons to add Stories to your Social Media Marketing Strategy

Dec 10, 2018 - Lauren Rich Social Media

For the last decade social media strategy has been designed around the ever-changing newsfeed. Content is created and scheduled to fill your audiences’ smart phone, desktop or tablet screen. With colorful commentary and attractive images, the goal is to get as many eyeballs and engagement on your post as possible. And for a while, it was effective. But as Bob Dylan pointed out, “The times, they are a changin’.” And the change, in this case, is ephemeral content.

3 Ways To Spice Up Your Annual Report

3 Ways To Spice Up Your Annual Report

Dec 03, 2018 - Matt Klein Publications

At my high school, every senior dreaded one thing about English class ­— the Hour-Long. Unless you went to South Side High School in Fort Wayne, Indiana, you probably aren’t familiar with this assignment. The Hour-Long referred to a 60 minute presentation and a 15-20 page written report on an assigned book. The senior requirement was a significant portion of the semester grade and led to many sleepless nights for a large number of students. The golden nugget that no one ever talked about in regard to the assignment? It really wasn’t that difficult. Especially if you took a creative approach to how you made your presentation.