Blog entries posted for: Social Media

4 Reasons to add Stories to your Social Media Marketing Strategy

4 Reasons to add Stories to your Social Media Marketing Strategy

Dec 10, 2018 - Lauren Rich Social Media

For the last decade social media strategy has been designed around the ever-changing newsfeed. Content is created and scheduled to fill your audiences’ smart phone, desktop or tablet screen. With colorful commentary and attractive images, the goal is to get as many eyeballs and engagement on your post as possible. And for a while, it was effective. But as Bob Dylan pointed out, “The times, they are a changin’.” And the change, in this case, is ephemeral content.

Facebook Wants to Regain Your Trust

Facebook Wants to Regain Your Trust

Nov 27, 2018 - John Paff Social Media

Facebook has received a lot of negative publicity since 2016. The world’s largest social network has been widely criticized for data breaches, unduly influencing elections, amplifying fake news, contributing to social polarization, and even inciting violence. Co-founder Mark Zuckerburg was summoned to testify before Congress — twice — capping what Wired had already labeled Facebook’s “two years of hell.”

Healthcare Marketing. It's Personal.

Healthcare Marketing. It's Personal.

Oct 03, 2018 - Matt Klein Social Media

Anyone that works in healthcare marketing knows that it is not a job for the faint of heart. It’s hard work to keep your brand top of mind, especially when no one wants to think about what you are promoting until that exact moment they need your services.

Facebook for Healthcare Clients

Facebook for Healthcare Clients

Feb 22, 2018 - Matt Klein Social Media

Social media is an essential part of every comprehensive marketing campaign and a must for every client. 

At Nichols, we have seen incredible success with leveraging the use of Facebook for our healthcare clients both big and small. It all begins with engaging your target audience. Engagement is achieved with these three things: identifying the right audience, creating relevant/useful content, and being consistent in publishing the content. 

Are you a social-media hedgehog?

Are you a social-media hedgehog?

Dec 12, 2017 - John Paff Social Media

Too many people take a "hedgehog approach" to social-media marketing. They throw a lot of things out there to see what sticks.

That's not a long-term strategy for success. “Know your audience” is the first rule of brand storytelling. It’s vital to understand the interests, expectations, wants, and needs of your target audience.

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