Blog entries posted for: Logo & Identity

Finding the right voice. (Hint: It’s not yours.)

Finding the right voice. (Hint: It’s not yours.)

Nov 06, 2018 - Mary Kinder Logo & Identity

Beyond recognizable logos and memorable taglines, successful brands also have a unique voice. It’s a recognizable tone and personality that is intrinsic to the brand itself. In fact, the voice of a brand has been called the “heart and soul” of communication. Think of Apple’s smart and cool attitude or Coca-Cola’s welcoming persona.

The Olympics: A Celebration of Winning Design 

The Olympics: A Celebration of Winning Design 

Feb 24, 2018 - Gregory Lass Logo & Identity

Every two years, the Olympics are the main event in my household for the entire two weeks they are televised. And as a designer, I’m always interested in the overall look of everything. 

From the medals, fashion, equipment, architecture to how countries brand themselves. The opening ceremonies alone are a celebration of color and design reflected through the athletes we cheer on to victory. I’m even interested in how NBC brands themselves with a unique peacock emblem for their broadcast coverage of the Games.   

Work in the Wild

Work in the Wild

Aug 01, 2017 - Logo & Identity

We always enjoy stumbling across work we do 'in the wild,' or actually in its natural environment instead of an iMac screen in our office.

One of our clients, Seacor Holdings Inc., is based out of Fort Lauderdale, so we rarely (never) get the chance to see logo work we produce for them in use. We do get some great photos from the client from time to time, however. Here’s a photo of a liftboat that bears a logo we did for Falcon Global, a joint venture they are involved in with Montco Offshore. Liftboats support construction, maintenance, and various other tasks in support of offshore projects around the globe. The logo we created is front and center of the 300’ long vessel as is sets to depart it’s port of origin of Vũng Tàu, Vietnam, just southeast of Ho Chi Minh City.

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