Blog entries posted for: Advertising

B2B? B2C? It's all about the right audience.

B2B? B2C? It's all about the right audience.

Nov 13, 2018 - Barry Armbruster Advertising

As marketers, whether we’re working for a Business-to-Business (B2B) or Business-to-Consumer (B2C) client, our goal is the same—capture the attention of the right audience. Sure, the finish line is in the same place, but the path to get there? That’s where things get interesting.

A Day at Nichols - An Interns Perspective

A Day at Nichols - An Interns Perspective

Jun 01, 2018 - Maggie Bakle Advertising

Last week Nichols welcomed two Steel Dynamics interns, Caroline Harlow and Mackenzie Joefreda, to spend the day with us and experience agency life. 

Not only did they gain some more knowledge about SDI, but they got a taste of the various sides of marketing. Ever wondered what it's like to work at Nichols? The interns spill the deats. 

Tell stories always. When necessary, use words.

Tell stories always. When necessary, use words.

Apr 05, 2018 - John Paff Advertising

When we challenge clients to tell a better brand story, we often have to explain that we don’t just mean better copywriting.

Good storytelling goes beyond words. The best brand stories involve powerful imagery and creative design that evokes shared human experience.

Nichols Wins Best in Show at Fort Wayne Advertising Honors

Nichols Wins Best in Show at Fort Wayne Advertising Honors

Feb 26, 2018 - Maggie Bakle Advertising

This past weekend Nichols attended the Fort Wayne Advertising Honors “Silver Screen” awards, where advertising and marketing agencies in northeast Indiana submit their best work for a chance to be recognized for their creative efforts in video, social media, display, print and so much more.

The Best Doritos Commercial…Ever.

The Best Doritos Commercial…Ever.

Feb 06, 2018 - Barry Armbruster Advertising

With all the talk about Super Bowl commercials in the past week or so, Doritos has repeatedly been mentioned as one of the top ten spots this year. It got me thinking about one of my all-time favorite commercials. It’s from the 1992 Super Bowl.