Blog entries posted for: Advertising

Sunday's Big Yawn.

Sunday's Big Yawn.

Feb 04, 2019 - Mary Kinder Advertising

It seems like every year you hear from more people who tune into the NFL’s biggest event not for the game, but for the ads. It’s become a tradition that company’s save their best creative to make a big splash during the game that can’t be named. (For those who may not know, unless you pay, you can’t actually say the name of the NFL’s championship game. But that’s a whole different post.)

Time for a Brand Checkup

Time for a Brand Checkup

Jan 23, 2019 - Matt Klein Advertising

Everyone talks about branding and we’re sure you can recognize your company’s brand. But, if someone asked you to define it, could you do it? That should get you thinking. Your brand represents your company’s personality and the promise you’re making to your customers. However, just like people grow and (hopefully) mature over the years, so should a brand. That’s why it’s important to do a brand audit.

B2B? B2C? It's all about the right audience.

B2B? B2C? It's all about the right audience.

Nov 13, 2018 - Barry Armbruster Advertising

As marketers, whether we’re working for a Business-to-Business (B2B) or Business-to-Consumer (B2C) client, our goal is the same—capture the attention of the right audience. Sure, the finish line is in the same place, but the path to get there? That’s where things get interesting.

A Day at Nichols - An Interns Perspective

A Day at Nichols - An Interns Perspective

Jun 01, 2018 - Maggie Bakle Advertising

Last week Nichols welcomed two Steel Dynamics interns, Caroline Harlow and Mackenzie Joefreda, to spend the day with us and experience agency life. 

Not only did they gain some more knowledge about SDI, but they got a taste of the various sides of marketing. Ever wondered what it's like to work at Nichols? The interns spill the deats.