Aqua Blast had built a strong reputation as the premier provider of highly customized pressure-washer systems. But when the family-owned business entered a new market with a new product line, they turned to Nichols for help.

Nichols jumped into the project, starting with a name, look, and brand story that clearly outlined the benefits of the new line. Focusing on the positive environmental impact of the product, our design was clean, fresh and “green.” Next, we developed a strategy that hinged on getting all the major players’ attention immediately by launching the new company at the industry’s largest trade show.

Nichols created a vibrant and colorful trade-show booth filled with branding messages that stood out from the crowd. The results speak for themselves: our client confirmed sales meetings with 29 of their 32 targeted manufacturing prospects, an astonishing 91% return.

A new website and follow-up materials kept the momentum going and helped Eco2Blast go from an unknown newcomer to a rising star.