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- Steel Dynamics Inc
The Story
A partnership that works — 20 years and counting.
SDI has grown to become the fourth largest domestic steel producer and metals recycler in the U.S. In the more than 20 years Nichols has been working with SDI, we’ve produced just
about every type of marketing piece imaginable for SDI, including annual reports, “How It’s Made” and employee orientation videos, sales collateral, employee magazines, trade show exhibits and more – all while staying true to SDI’s brand, voice and vision.
The latest projects include “My Brother’s Keeper” videos, which were shot at a mill and focus on safety, an innovative mailer that literally put an entertaining and attention-getting video right in the hands of recipients, and implementation of a strategic social media plan.





The Relationship Today
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Get Positioned to Win
Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.