We’re All About Building Your Brand

Breathing new life into a historic brand. Re-crafting an innovative look and self-assured tone to give Rea a modern edge while still celebrating the company’s long history.

The Challenge

How to rebrand a successful and well-known company to bring its spirit of innovation to the forefront.
Rea is a leading supplier of magnet wire to manufacturers around the world – and has been for decades. They have a strong reputation for enduring quality and industry leadership. However some viewed the company as merely a commodity supplier rather than the pioneering partner they truly are.
Nichols Brand Stories began by creating a look that held on to Rea’s history while adding a progressive feel. We developed a bold new look around the existing logo to show brand evolution without sacrificing continuity. The design was modern and confident, while the messaging found the sweet spot between old and new. It represented the current services Rea offers, yet pointed out that Rea’s inn0vative solutions are possible from years of experience and expertise.

The Results

Nichols incorporated the new look and tone into a website, trade show booth, collateral material and more.



Get Positioned to Win

Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.