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Updating their look and creating a new website with videos was only part of the plan for Pioneer. We also developed a personalized social media strategy designed to raise awareness of Pioneer International and engage their target audience. By creating a custom audience we were able to target, and then retarget the companies Pioneer wanted to get in front of.

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The Challenge

How to engage new customers in an industry focused on price.
Pioneer International is a global sourcing and procurement company for the automobile industry and beyond. The company was built from the ground up by the founder based on relationships he fostered with U.S. manufacturers and overseas providers. However, most of his clients only looked to price and many believed all it took was to reach out to an overseas company. In a company built by relationships, they were ready to turn to marketing to help reach new customers.

Nichols began by focusing on the “backstory” to global sourcing and procurement. If manufacturers realized all that went into finding reliable overseas vendors and maintaining the relationships, they would be less inclined to believe they could do it themselves.

To help tell their story, Nichols designed a new website filled with information about global sourcing. The site also features interview-style videos that explained everything Pioneer International does for their clients – including a comprehensive guarantee.

We also developed a posting strategy on LinkedIn designed to drive leads, along with an ad campaign on the platform. That campaign helps build awareness about Pioneer International and how they can help U.S. companies compete in a global economy.

The Results

Over five months of social media strategy, Pioneer International saw the following results:

  • Organic impressions on LinkedIn increased by 108%
  • Engagement increased on LinkedIn by 329%

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INCREASE IN ORGANIC IMPRESSIONS

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ENGAGEMENT INCREASED ON LINKEDIN

Get Positioned to Win

Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.

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