Updating their look and creating a new website with videos was only part of the plan for Pioneer. We also developed a personalized social media strategy designed to raise awareness of Pioneer International and engage their target audience. By creating a custom audience we were able to target, and then retarget the companies Pioneer wanted to get in front of.
Nichols began by focusing on the “backstory” to global sourcing and procurement. If manufacturers realized all that went into finding reliable overseas vendors and maintaining the relationships, they would be less inclined to believe they could do it themselves.
We also developed a posting strategy on LinkedIn designed to drive leads, along with an ad campaign on the platform. That campaign helps build awareness about Pioneer International and how they can help U.S. companies compete in a global economy.
- Organic impressions on LinkedIn increased by 108%
- Engagement increased on LinkedIn by 329%
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Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.