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Fort Wayne Medical Oncology and Hematology (FWMOH) had been providing outstanding cancer care for decades, however they never needed much marketing because so many area providers recommended them to patients. They askedNichols Brand Storiescare to expand their awareness because many patients didn’t see them as an independent provider.
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The Campaign

While Fort Wayne Medical Oncology and Hematology (FWMOH) had been providing personalized, high-quality cancer care for decades, many patients didn’t realize they were an independent provider because they worked closely with area hospitals and were usually referred by patients’ personal physicians.

Nichols Brand Stories created a campaign entitled “Together, we fight cancer,” which highlighted how FWMOH physicians and caregivers team up with patients to provide outstanding care. Elements included a new website with a fresh look and videos featuring FWMOH specialists and team members.

Social media, used to direct traffic to the new site, focused on the doctors and their expertise. Showcasing the physicians of FWMOH illustrated quickly and easily how the entire team goes above and beyond in caring for patients. One of the campaign’s strengths was to tie well-known physicians directly to FWMOH, which previously was not always clear to some patients who may have thought their doctors worked for the referring hospitals. The campaign took on a life of its own as patients engaged with social media and went out of their way to give accolades to their doctors.

Get Positioned to Win

Looking for a partner wholly committed to your ongoing success and the fulfillment of all your goals? Look to Nichols Brand Stories. We support you and your organization through marketing that resonates with your target audience and produces measurable results.

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