While Fort Wayne Medical Oncology and Hematology (FWMOH) had been providing personalized, high-quality cancer care for decades, many patients didn’t realize they were an independent provider because they worked closely with area hospitals and were usually referred by patients’ personal physicians.
Nichols Brand Stories created a campaign entitled “Together, we fight cancer,” which highlighted how FWMOH physicians and caregivers team up with patients to provide outstanding care. Elements included a new website with a fresh look and videos featuring FWMOH specialists and team members.
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