Case Study

A successful manufacturer of cleaning systems, Aqua Blast had a revolutionary new product designed for CO2 users, an entirely different market. The challenge was how to get noticed in an industry where they weren’t known.


Nichols jumped into the project, starting with a name, look and branding story that clearly outlined the benefits of the new line. Focusing on the positive environmental impact of the product, the look was clean, fresh and “green.” Next, we developed a strategy that hinged on getting all the major players’ attention immediately by launching the new company at the industry’s largest trade show.


Nichols created a vibrant and colorful trade show booth filled with branding messages that stood out from the crowd. The results speak for themselves: Eco2Blast was able to set up meetings with 29 of the 32 manufacturers present, an astonishing 91% return. A new website and follow-up materials kept the momentum going and helped Eco2Blast go from an unknown newcomer to a rising star.