Making Storytelling Personal

Making Storytelling Personal

Jun 07, 2018 - Matt Klein Account Services

The bigger, better deal or thing is a huge part of any industry and healthcare is no different. 

Hospitals often promote their newest advanced piece of technology, i.e. robotic surgery or advanced genomic testing, or their newest multi-million dollar facility offering all the latest in modern patient care. While all these things are beneficial for the patient care, healthcare marketing shouldn't lose focus on what is at the center of healthcare, a relationship. 

To sell or to help? How about both?

To sell or to help? How about both?

Jun 05, 2018 - Lawrence Tidwell Digital Advertising

In 2018, advertising can be tough. People today are very weary of advertising and marketing. 

They don’t want to be sold something, they would much rather be helped in some way. Do It Yourself videos are a great way to accomplish both.

A Day at Nichols - An Interns Perspective

A Day at Nichols - An Interns Perspective

Jun 01, 2018 - Maggie Bakle Advertising

Last week Nichols welcomed two Steel Dynamics interns, Caroline Harlow and Mackenzie Joefreda, to spend the day with us and experience agency life. 

Not only did they gain some more knowledge about SDI, but they got a taste of the various sides of marketing. Ever wondered what it's like to work at Nichols? The interns spill the deats. 

A World Within a World

A World Within a World

Apr 23, 2018 - Lawrence Tidwell Digital Advertising

Sales and marketing is forever evolving year after year and more technology is getting involved to spice up the user’s experience.

In the last few years Augmented Reality has been turning up in advertisements and physical locations to interact with people.

Tell stories always. When necessary, use words.

Tell stories always. When necessary, use words.

Apr 05, 2018 - John Paff Advertising

When we challenge clients to tell a better brand story, we often have to explain that we don’t just mean better copywriting.

Good storytelling goes beyond words. The best brand stories involve powerful imagery and creative design that evokes shared human experience.