April Fools!

April Fools!

Apr 01, 2019 - Mary Kinder Advertising

Remember when you were in elementary school and April Fool’s Day was one of the biggest holidays of the year? I started pulling pranks as soon as I woke up, starting with pretending that I had gone blind while sleeping. But, as we grow up, April Fool's Day has less of an impact on our lives as we believed it would as children. Unless you’re in marketing.

Don’t Touch That Dial!

Don’t Touch That Dial!

Mar 21, 2019 - Barry Armbruster Advertising

You don’t have to look very hard to hear some industry experts saying that TV, and its viewership, is dead. But don’t write up the obituary just yet. There are still more than 300 million televisions in the U.S. Yes, shifting media consumption habits have driven audiences online and to ad-free streaming services. However, digital viewing doesn’t automatically mean a complete dismissal of traditional direct to consumer (DTC) viewing. In other words, most people watch a combination of both.

Five Essentials for Effective Focus Groups

Five Essentials for Effective Focus Groups

Mar 04, 2019 - John Paff Research

This month, our team had the privilege of conducting a series of focus groups for a private, faith-based school in north-central Indiana. The focus groups were the first stage of a larger research project designed to help the school adapt to shifting demographic and economic trends in their community.

The Best Time to Post on Facebook

The Best Time to Post on Facebook

Feb 25, 2019 - Lauren Rich Social Media

Did you know that every time you log into your Facebook account, you can potentially see up to 1,500 different updates? Yes, up to 1,500 different messages created by friends, family and businesses are patiently waiting to be scrolled past. They’re aligned in a complicated order that is decided upon by Facebook’s algorithm. One of the key components making up the algorithm design is time.