Tell stories always. When necessary, use words.

Tell stories always. When necessary, use words.

Apr 05, 2018 - John Paff Advertising

When we challenge clients to tell a better brand story, we often have to explain that we don’t just mean better copywriting.

Good storytelling goes beyond words. The best brand stories involve powerful imagery and creative design that evokes shared human experience.

Stop Drinking the Kool-Aid

Stop Drinking the Kool-Aid

Mar 23, 2018 - Mary Kinder Account Services

If you’re involved in marketing, I’m sure you’re familiar with the industry language of Marketing-ese. Made up of made-up catchphrases and ridiculous-sounding words, Marketing-ese is most often heard in business meetings and sales pitches. However, more and more often it’s found on websites and other corporate communications meant for consumers.

Wearable tech, are you ready for it?

Wearable tech, are you ready for it?

Mar 01, 2018 - Lawrence Tidwell Digital Advertising

Recently I was on TechCrunch reading up on the new technology and I stumbled upon an article about Intel taking a shot at the smart glasses industry. 

But as I look further on this already tried (and failed) tech I noticed something interesting. These glasses actually look like glasses I would wear. When you look at the previous companies smart glasses they just didn’t conform to the normal style of glasses. Google's glasses looked like you could shoot out a laser from the side of your head and Snapchat's snap spectacles just didn’t even come close.

Nichols Wins Best in Show at Fort Wayne Advertising Honors

Nichols Wins Best in Show at Fort Wayne Advertising Honors

Feb 26, 2018 - Maggie Bakle Advertising

This past weekend Nichols attended the Fort Wayne Advertising Honors “Silver Screen” awards, where advertising and marketing agencies in northeast Indiana submit their best work for a chance to be recognized for their creative efforts in video, social media, display, print and so much more.

The Olympics: A Celebration of Winning Design 

The Olympics: A Celebration of Winning Design 

Feb 24, 2018 - Gregory Lass Logo & Identity

Every two years, the Olympics are the main event in my household for the entire two weeks they are televised. And as a designer, I’m always interested in the overall look of everything. 

From the medals, fashion, equipment, architecture to how countries brand themselves. The opening ceremonies alone are a celebration of color and design reflected through the athletes we cheer on to victory. I’m even interested in how NBC brands themselves with a unique peacock emblem for their broadcast coverage of the Games.