Time for a Brand Checkup

Time for a Brand Checkup

Jan 23, 2019 - Matt Klein Advertising

Everyone talks about branding and we’re sure you can recognize your company’s brand. But, if someone asked you to define it, could you do it? That should get you thinking. Your brand represents your company’s personality and the promise you’re making to your customers. However, just like people grow and (hopefully) mature over the years, so should a brand. That’s why it’s important to do a brand audit.

New year. New look?

New year. New look?

Jan 15, 2019 - Paul Ryan Design

Every January, everyone starts talking about reinventing themselves with new routines and refreshed outlooks. So, is this the time to talk about rebranding your company, too? We talked to Nichols creative director Paul Ryan about his thoughts on rebranding.

Home for the Holidays

Home for the Holidays

Dec 17, 2018 - Lauren Rich Company News

Each year the Nichols team takes some time off at the end of December. After a successful year of project creation and management, we allow ourselves to kick-back and recharge our creative batteries as we prepare for the New Year. We’ve found that stepping away from our day-to-day routines revitalizes us all, so we return in the New Year ready to jump back into work with renewed enthusiasm and fresh perspectives. For the last 20+ years, this has shown to be beneficial for our company and clients, and now we know why!

4 Reasons to add Stories to your Social Media Marketing Strategy

4 Reasons to add Stories to your Social Media Marketing Strategy

Dec 10, 2018 - Lauren Rich Social Media

For the last decade social media strategy has been designed around the ever-changing newsfeed. Content is created and scheduled to fill your audiences’ smart phone, desktop or tablet screen. With colorful commentary and attractive images, the goal is to get as many eyeballs and engagement on your post as possible. And for a while, it was effective. But as Bob Dylan pointed out, “The times, they are a changin’.” And the change, in this case, is ephemeral content.