Direct Mail for B2B? Heck Yes!

Direct Mail for B2B? Heck Yes!

Oct 08, 2018 - Barry Armbruster Direct Mail

In today’s world, there are more opportunities to make an impression with a carefully targeted B2B audience than ever before—YouTube, LinkedIn, Facebook, search engine marketing, email marketing… But what’s getting increasingly good results are the “old-school” marketing tactics that many would like to say are a thing of the past. Believe it or not, I’ve even seen aerial advertising making a bit of a comeback!

Healthcare Marketing. It's Personal.

Healthcare Marketing. It's Personal.

Oct 03, 2018 - Matt Klein Social Media

Anyone that works in healthcare marketing knows that it is not a job for the faint of heart. It’s hard work to keep your brand top of mind, especially when no one wants to think about what you are promoting until that exact moment they need your services.

The Power of Storytelling in Fund Raising

The Power of Storytelling in Fund Raising

Jun 29, 2018 - John Paff Fund Raising

Let me tell you a story. A true story about how six-year-olds changed the world.

My wife, Jeanne, is a first-grade teacher at a little country school in rural Indiana. As a reading specialist, she loves capturing the imagination of her students through the power of stories.