Why SEO?

Why SEO?

Feb 12, 2019 - Maggie Bakle Web

At Nichols, when we onboard a new client, one of the first things we do is take a hard look at their website. Of course, we want to evaluate the design, but we also analyze the content. More often than not, we recommend updating a site to be more user and SEO friendly. And, we’re always asked, “Why SEO?”

Sunday's Big Yawn.

Sunday's Big Yawn.

Feb 04, 2019 - Mary Kinder Advertising

It seems like every year you hear from more people who tune into the NFL’s biggest event not for the game, but for the ads. It’s become a tradition that company’s save their best creative to make a big splash during the game that can’t be named. (For those who may not know, unless you pay, you can’t actually say the name of the NFL’s championship game. But that’s a whole different post.)

Time for a Brand Checkup

Time for a Brand Checkup

Jan 23, 2019 - Matt Klein Advertising

Everyone talks about branding and we’re sure you can recognize your company’s brand. But, if someone asked you to define it, could you do it? That should get you thinking. Your brand represents your company’s personality and the promise you’re making to your customers. However, just like people grow and (hopefully) mature over the years, so should a brand. That’s why it’s important to do a brand audit.

New year. New look?

New year. New look?

Jan 15, 2019 - Paul Ryan Design

Every January, everyone starts talking about reinventing themselves with new routines and refreshed outlooks. So, is this the time to talk about rebranding your company, too? We talked to Nichols creative director Paul Ryan about his thoughts on rebranding.