DO IT LIVE! 6 Reasons LIVE Streaming on Social Media is a Must

DO IT LIVE! 6 Reasons LIVE Streaming on Social Media is a Must

Jun 24, 2019 - Ryan Black Social Media

Live streaming is extremely popular, and it continues to grow every day. By 2016, it had already become a $30-billion industry. By 2021, live streaming content is projected to more than double, becoming a $70-billion industry. And it makes sense. People spend triple the time watching Facebook LIVE videos compared to pre-recorded videos. Here are six reasons why your business or organization should be live streaming on social media.

Why Healthcare Marketing REQUIRES an Experienced Healthcare Marketing Agency

Why Healthcare Marketing REQUIRES an Experienced Healthcare Marketing Agency

May 23, 2019 - Matt Klein Digital Advertising

Healthcare marketing is a niche that demands an agency with specific experience and expertise. And with healthcare approaching 20% of GDP, the need for expert healthcare marketing agencies isn’t going away anytime soon. But many hospitals, health systems and device manufacturers attempt to manage their marketing, social media and PR internally, without the use of a professional healthcare marketing team. Most quickly learn that healthcare marketing is its own complicated beast, and is best handled by outside professionals with years of experience.

Inside Nichols - An Intern's Perspective

Inside Nichols - An Intern's Perspective

Apr 29, 2019 - Lauren Rich Company News

This spring, Nichols was lucky enough to welcome a pretty cool intern to our team. Renee Robinson walked through the Nichols’ door in January with a smile on her face and the determination to learn as much as she could. The graphic design major, set to graduate this May from the University of Saint Francis, was able to sit down with me and discuss her internship. See what she had to say about her Nichols’ experience.

4 Trends for Healthcare Marketing

4 Trends for Healthcare Marketing

Apr 22, 2019 - Matt Klein Advertising

The thought of climbing Mount Everest is daunting. The same could be said when considering a strategic marketing plan for your healthcare organization. However, just like climbing a mountain, successful healthcare marketing takes one step at a time. A good first step is implementing the following four trends in healthcare marketing. These trends will lay a solid foundation for a strategic marketing plan that will position your organization’s brand as a leader while directly reaching your target market.