Facebook Wants to Regain Your Trust

Facebook Wants to Regain Your Trust

Nov 27, 2018 - John Paff Social Media

Facebook has received a lot of negative publicity since 2016. The world’s largest social network has been widely criticized for data breaches, unduly influencing elections, amplifying fake news, contributing to social polarization, and even inciting violence. Co-founder Mark Zuckerburg was summoned to testify before Congress — twice — capping what Wired had already labeled Facebook’s “two years of hell.”

B2B? B2C? It's all about the right audience.

B2B? B2C? It's all about the right audience.

Nov 13, 2018 - Barry Armbruster Advertising

As marketers, whether we’re working for a Business-to-Business (B2B) or Business-to-Consumer (B2C) client, our goal is the same—capture the attention of the right audience. Sure, the finish line is in the same place, but the path to get there? That’s where things get interesting.

Finding the right voice. (Hint: It’s not yours.)

Finding the right voice. (Hint: It’s not yours.)

Nov 06, 2018 - Mary Kinder Logo & Identity

Beyond recognizable logos and memorable taglines, successful brands also have a unique voice. It’s a recognizable tone and personality that is intrinsic to the brand itself. In fact, the voice of a brand has been called the “heart and soul” of communication. Think of Apple’s smart and cool attitude or Coca-Cola’s welcoming persona.

4 Ways Nonprofit Videos Can Inform and Inspire

4 Ways Nonprofit Videos Can Inform and Inspire

Oct 15, 2018 - Maggie Bakle Video

Marketing in the nonprofit sector can be challenging. Most organizations want to retain a donor group, while attracting new donors and supporters. The concept sounds simple enough. However, the challenge comes in when you consider that all of the nonprofits in the area are competing for new donors, too. So, the goal then becomes to set your organization apart from the others.