The Olympics: A Celebration of Winning Design 

The Olympics: A Celebration of Winning Design 

Feb 24, 2018 - Gregory Lass Logo & Identity

Every two years, the Olympics are the main event in my household for the entire two weeks they are televised. And as a designer, I’m always interested in the overall look of everything. 

From the medals, fashion, equipment, architecture to how countries brand themselves. The opening ceremonies alone are a celebration of color and design reflected through the athletes we cheer on to victory. I’m even interested in how NBC brands themselves with a unique peacock emblem for their broadcast coverage of the Games.   

Facebook for Healthcare Clients

Facebook for Healthcare Clients

Feb 22, 2018 - Matt Klein Social Media

Social media is an essential part of every comprehensive marketing campaign and a must for every client.

At Nichols, we have seen incredible success with leveraging the use of Facebook for our healthcare clients both big and small. It all begins with engaging your target audience. Engagement is achieved with these three things: identifying the right audience, creating relevant/useful content, and being consistent in publishing the content.

Is your B2B website all about you, you, you?

Is your B2B website all about you, you, you?

Feb 15, 2018 - Mary Kinder Web

Imagine this: your brother-in-law just got back from a 10-day dream vacation to Italy. 

You’re thinking of going yourself, so you eagerly ask him about it. But instead of showing you highlights or giving any insight, he shows you 332 travel selfies – and that was just day one. That all-about-me experience parallels too many business-to-business websites. Customers come looking for interesting, relevant information, but get bogged down in a sea of internal-focused minutia.

The Best Doritos Commercial…Ever.

The Best Doritos Commercial…Ever.

Feb 06, 2018 - Barry Armbruster Advertising

With all the talk about Super Bowl commercials in the past week or so, Doritos has repeatedly been mentioned as one of the top ten spots this year. It got me thinking about one of my all-time favorite commercials. It’s from the 1992 Super Bowl.

What’s your favorite ad of Super Bowl LII?

What’s your favorite ad of Super Bowl LII?

Feb 01, 2018 - John Paff Advertising

This weekend, men and women across America will gather with friends to watch the greatest competition on television. And there’s a football game on, too.

Each year, the Super Bowl provides an extraordinary opportunity for brands to capture the attention of consumers nationwide. With 30-second spots costing an average of $5 million, advertisers take significant risks to reach their audience. The stakes are high, but a win at the Super Bowl is just as important for brands as it is for the football teams.