Is your B2B website all about you, you, you?

Is your B2B website all about you, you, you?

Feb 15, 2018 - Mary Kinder Web

Imagine this: your brother-in-law just got back from a 10-day dream vacation to Italy. 

You’re thinking of going yourself, so you eagerly ask him about it. But instead of showing you highlights or giving any insight, he shows you 332 travel selfies – and that was just day one. That all-about-me experience parallels too many business-to-business websites. Customers come looking for interesting, relevant information, but get bogged down in a sea of internal-focused minutia.

The Best Doritos Commercial…Ever.

The Best Doritos Commercial…Ever.

Feb 06, 2018 - Barry Armbruster Advertising

With all the talk about Super Bowl commercials in the past week or so, Doritos has repeatedly been mentioned as one of the top ten spots this year. It got me thinking about one of my all-time favorite commercials. It’s from the 1992 Super Bowl.

What’s your favorite ad of Super Bowl LII?

What’s your favorite ad of Super Bowl LII?

Feb 01, 2018 - John Paff Advertising

This weekend, men and women across America will gather with friends to watch the greatest competition on television. And there’s a football game on, too.

Each year, the Super Bowl provides an extraordinary opportunity for brands to capture the attention of consumers nationwide. With 30-second spots costing an average of $5 million, advertisers take significant risks to reach their audience. The stakes are high, but a win at the Super Bowl is just as important for brands as it is for the football teams.

Moving Clients to Action

Moving Clients to Action

Jan 25, 2018 - Maggie Bakle Account Services

In the office, I’m known as the cat lady. 

I have two kittens at home that I love dearly. However, they often become a challenge when they rest on me and I need to move. Anyone reading this who has a pet, I’m sure you can relate.

You Cannot Lead from Your Desk

You Cannot Lead from Your Desk

Jan 18, 2018 - Matt Klein Account Services

In his book, The Art of Client Service, Robert Solomon titles a chapter "You Cannot Lead an Account from Your Desk." There is so much truth in that simple statement. We have an incredible amount of technology that helps keep our account work organized, on-time, within budget, and notified of the real-time status of all the work the creative department is churning out.