Blog entries posted for: Web

Why SEO?

Why SEO?

Feb 12, 2019 - Maggie Bakle Web

At Nichols, when we onboard a new client, one of the first things we do is take a hard look at their website. Of course, we want to evaluate the design, but we also analyze the content. More often than not, we recommend updating a site to be more user and SEO friendly. And, we’re always asked, “Why SEO?”

Is your B2B website all about you, you, you?

Is your B2B website all about you, you, you?

Feb 15, 2018 - Mary Kinder Web

Imagine this: your brother-in-law just got back from a 10-day dream vacation to Italy. 

You’re thinking of going yourself, so you eagerly ask him about it. But instead of showing you highlights or giving any insight, he shows you 332 travel selfies – and that was just day one. That all-about-me experience parallels too many business-to-business websites. Customers come looking for interesting, relevant information, but get bogged down in a sea of internal-focused minutia.

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