Blog entries posted for: Public Relations

B2B PR and the Importance of Knowing “Who Cares?”

B2B PR and the Importance of Knowing “Who Cares?”

May 06, 2019 - John Paff Public Relations

When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students that outputs aren’t outcomes. The sheer volume of PR work is no guarantee of PR success. If B2B PR work lacks focus and quality, you can’t compensate with quantity. I tell my students, “Your boss might be dazzled by your productivity for a while, but sooner or later, they’ll want results.”

The PR Side of Rebranding

The PR Side of Rebranding

May 24, 2018 - Maggie Bakle Public Relations

So you’re looking to rebrand. It’s time. New owners, new products, new generation… we get it. In fact, sometimes we even encourage it. Heck, we’ve DONE IT. 

However, there’s a right and a wrong way to move forward with a rebrand. Deciding to make the change and how it’s implemented is a big step and nothing to take lightly. Let’s talk about some of the dos and don’ts of the public relations aspect of launching a shiny and new “you.”

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