Blog entries posted for: Public Relations

PR Networking: How Public Relations is Built on Personal Relationships

PR Networking: How Public Relations is Built on Personal Relationships

Sep 04, 2019 - Maggie Bakle Public Relations

PR networking is important for any business that takes public relations seriously. But too many businesses rely on press releases alone to reach their goals. The truth is, media advisories and press releases are simply not enough. Reporters are busy and their time is valuable. To find public relations success, it is imperative to build positive personal relationships with your press contacts. That way, your chance of earned media drastically increases.

B2B PR and the Importance of Knowing “Who Cares?”

B2B PR and the Importance of Knowing “Who Cares?”

May 06, 2019 - John Paff Public Relations

When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students that outputs aren’t outcomes. The sheer volume of PR work is no guarantee of PR success. If B2B PR work lacks focus and quality, you can’t compensate with quantity. I tell my students, “Your boss might be dazzled by your productivity for a while, but sooner or later, they’ll want results.”