Blog entries posted for: Logo & Identity
Crafting a B2B logo is different than B2C and retail logo design. Unlike brick and mortar retailers whose target audiences shop based on wants, B2B customers shop based on needs. Not only that, B2B customers usually make much larger purchases, have a slower buyer’s journey, and are more informed about industry norms and expectations compared to a common B2C consumer.
Rebranding has been on our minds lately at Nichols. We’ve already discussed timing and brand checkups. Now we’re excited to show off a bit with the latest rebrand we cooked up.
Beyond recognizable logos and memorable taglines, successful brands also have a unique voice. It’s a recognizable tone and personality that is intrinsic to the brand itself. In fact, the voice of a brand has been called the “heart and soul” of communication. Think of Apple’s smart and cool attitude or Coca-Cola’s welcoming persona.
This summer, one of the top brands in digital marketing changed its name and replaced its logo. Google AdWords became Google Ads.
Every two years, the Olympics are the main event in my household for the entire two weeks they are televised. And as a designer, I’m always interested in the overall look of everything.
From the medals, fashion, equipment, architecture to how countries brand themselves. The opening ceremonies alone are a celebration of color and design reflected through the athletes we cheer on to victory. I’m even interested in how NBC brands themselves with a unique peacock emblem for their broadcast coverage of the Games.