Blog entries posted for: B2B

Official B2B Rebranding Checklist

Official B2B Rebranding Checklist

Jul 24, 2019 - Barry Armbruster B2B

Rebranding is important for the growth of any company or organization. And, B2B rebranding is just as important as its B2C, or retail, counterparts. Because B2B products and services are often treated as commodities, the price is usually the most important factor when buying or selling goods. However, price isn’t everything, even in a B2B niche. Too many companies ignore the importance of a well-branded product or services that regularly meets or exceeds expectations.

1