Blog entries posted for: Advertising

Don’t Touch That Dial!

Don’t Touch That Dial!

Mar 21, 2019 - Barry Armbruster Advertising

You don’t have to look very hard to hear some industry experts saying that TV, and its viewership, is dead. But don’t write up the obituary just yet. There are still more than 300 million televisions in the U.S. Yes, shifting media consumption habits have driven audiences online and to ad-free streaming services. However, digital viewing doesn’t automatically mean a complete dismissal of traditional direct to consumer (DTC) viewing. In other words, most people watch a combination of both.

Sunday's Big Yawn.

Sunday's Big Yawn.

Feb 04, 2019 - Mary Kinder Advertising

It seems like every year you hear from more people who tune into the NFL’s biggest event not for the game, but for the ads. It’s become a tradition that company’s save their best creative to make a big splash during the game that can’t be named. (For those who may not know, unless you pay, you can’t actually say the name of the NFL’s championship game. But that’s a whole different post.)

Time for a Brand Checkup

Time for a Brand Checkup

Jan 23, 2019 - Matt Klein Advertising

Everyone talks about branding and we’re sure you can recognize your company’s brand. But, if someone asked you to define it, could you do it? That should get you thinking. Your brand represents your company’s personality and the promise you’re making to your customers. However, just like people grow and (hopefully) mature over the years, so should a brand. That’s why it’s important to do a brand audit.