Blog entries posted for: Account Services

Making Storytelling Personal

Making Storytelling Personal

Jun 07, 2018 - Matt Klein Account Services

The bigger, better deal or thing is a huge part of any industry and healthcare is no different. 

Hospitals often promote their newest advanced piece of technology, i.e. robotic surgery or advanced genomic testing, or their newest multi-million dollar facility offering all the latest in modern patient care. While all these things are beneficial for the patient care, healthcare marketing shouldn't lose focus on what is at the center of healthcare, a relationship. 

Stop Drinking the Kool-Aid

Stop Drinking the Kool-Aid

Mar 23, 2018 - Mary Kinder Account Services

If you’re involved in marketing, I’m sure you’re familiar with the industry language of Marketing-ese. Made up of made-up catchphrases and ridiculous-sounding words, Marketing-ese is most often heard in business meetings and sales pitches. However, more and more often it’s found on websites and other corporate communications meant for consumers.

Moving Clients to Action

Moving Clients to Action

Jan 25, 2018 - Maggie Bakle Account Services

In the office, I’m known as the cat lady. 

I have two kittens at home that I love dearly. However, they often become a challenge when they rest on me and I need to move. Anyone reading this who has a pet, I’m sure you can relate.

You Cannot Lead from Your Desk

You Cannot Lead from Your Desk

Jan 18, 2018 - Matt Klein Account Services

In his book, The Art of Client Service, Robert Solomon titles a chapter "You Cannot Lead an Account from Your Desk." There is so much truth in that simple statement. We have an incredible amount of technology that helps keep our account work organized, on-time, within budget, and notified of the real-time status of all the work the creative department is churning out. 

1