You Cannot Lead from Your Desk

You Cannot Lead from Your Desk

Jan 18, 2018 Account Services

In his book, The Art of Client Service, Robert Solomon titles a chapter "You Cannot Lead an Account from Your Desk." There is so much truth in that simple statement. We have an incredible amount of technology that helps keep our account work organized, on-time, within budget, and notified of the real-time status of all the work the creative department is churning out. 

Are you a social-media hedgehog?

Are you a social-media hedgehog?

Dec 12, 2017 Social Media

Too many people take a "hedgehog approach" to social-media marketing. They throw a lot of things out there to see what sticks. 

That's not a long-term strategy for success. “Know your audience” is the first rule of brand storytelling. It’s vital to understand the interests, expectations, wants, and needs of your target audience. 

Work in the Wild

Work in the Wild

Aug 01, 2017 Logo & Identity

We always enjoy stumbling across work we do 'in the wild,' or actually in its natural environment instead of an iMac screen in our office.

One of our clients, Seacor Holdings Inc., is based out of Fort Lauderdale, so we rarely (never) get the chance to see logo work we produce for them in use. We do get some great photos from the client from time to time, however. Here’s a photo of a liftboat that bears a logo we did for Falcon Global, a joint venture they are involved in with Montco Offshore. Liftboats support construction, maintenance, and various other tasks in support of offshore projects around the globe. The logo we created is front and center of the 300’ long vessel as is sets to depart it’s port of origin of Vũng Tàu, Vietnam, just southeast of Ho Chi Minh City.

Meet the New Owners

Meet the New Owners

May 18, 2015 Company News

Longtime Nichols managers Barry Armbruster, Karla Powell, and John Paff are the company’s new owners.

Having thought and managed like owners for years, however, this role is hardly new to them.

A Retirement, A Transition

A Retirement, A Transition

May 18, 2015 Company News

New Nichols Company owners Barry Armbruster, Karla Powell, and John Paff have been longtime members of the agency’s management team.

After a year and a half of preparation, a lot can happen in 60 minutes.

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