The Differences Between Copywriting and SEO Writing

The Differences Between Copywriting and SEO Writing

Oct 09, 2019 - Mary Kinder Copywriting

Full disclosure – I’ve been writing marketing copy for a long time – a bit longer than I’d like to admit, actually. I started somewhere after typewriters, but before the Internet took over. So, my writing career certainly pre-dates SEO (Search Engine Optimization) writing. While I’ve been able to adapt and keep up with the ever-changing marketing world, there are differences between writing general copy and writing SEO copy – although both do share one very important trait – the writing still has to be good.

Why Print Production is Making a Comeback

Why Print Production is Making a Comeback

Aug 20, 2019 - Paul Ryan Direct Mail

There’s something special about holding a tangible piece of content in your hands. Now that the Internet is pervasive and there’s a plethora of digital content, people are once again remembering the emotional power of paper, and print production is making a comeback.

What is an SSL Certificate and Why is it Essential for Your Website?

What is an SSL Certificate and Why is it Essential for Your Website?

Aug 13, 2019 - Ryan Black Web

SSL certificates have been around since the mid-90s. Since then, they’ve been seen as “nice to have,” but not necessary for most websites. However, for the past year, Google has explicitly punished websites for not having active security certificates. This has likely caused a major impact on your business website or blog. Luckily, SSL certificates aren’t difficult to add to your already existing site.