B2B PR and the Importance of Knowing “Who Cares?”

B2B PR and the Importance of Knowing “Who Cares?”

May 06, 2019 - John Paff Public Relations

When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students that outputs aren’t outcomes. The sheer volume of PR work is no guarantee of PR success. If B2B PR work lacks focus and quality, you can’t compensate with quantity. I tell my students, “Your boss might be dazzled by your productivity for a while, but sooner or later, they’ll want results.”

Inside Nichols - An Intern's Perspective

Inside Nichols - An Intern's Perspective

Apr 29, 2019 - Lauren Rich Company News

This spring, Nichols was lucky enough to welcome a pretty cool intern to our team. Renee Robinson walked through the Nichols’ door in January with a smile on her face and the determination to learn as much as she could. The graphic design major, set to graduate this May from the University of Saint Francis, was able to sit down with me and discuss her internship. See what she had to say about her Nichols’ experience.

4 Trends for Healthcare Marketing

4 Trends for Healthcare Marketing

Apr 22, 2019 - Matt Klein Advertising

The thought of climbing Mount Everest is daunting. The same could be said when considering a strategic marketing plan for your healthcare organization. However, just like climbing a mountain, successful healthcare marketing takes one step at a time. A good first step is implementing the following four trends in healthcare marketing. These trends will lay a solid foundation for a strategic marketing plan that will position your organization’s brand as a leader while directly reaching your target market.