The Critical Difference Between Landing Pages and Homepages

The Critical Difference Between Landing Pages and Homepages

Sep 11, 2019 - Ryan Black Web

In the marketing world, we talk a lot about “landing pages.” They are essential for success in digital marketing, especially when advertising on Google or Facebook. But what exactly is a landing page? And why wouldn’t you want customers to see your homepage first?

PR Networking: How Public Relations is Built on Personal Relationships

PR Networking: How Public Relations is Built on Personal Relationships

Sep 04, 2019 - Maggie Bakle Public Relations

PR networking is important for any business that takes public relations seriously. But too many businesses rely on press releases alone to reach their goals. The truth is, media advisories and press releases are simply not enough. Reporters are busy and their time is valuable. To find public relations success, it is imperative to build positive personal relationships with your press contacts. That way, your chance of earned media drastically increases.

Why Print Production is Making a Comeback

Why Print Production is Making a Comeback

Aug 20, 2019 - Paul Ryan Direct Mail

There’s something special about holding a tangible piece of content in your hands. Now that the Internet is pervasive and there’s a plethora of digital content, people are once again remembering the emotional power of paper, and print production is making a comeback.

What is an SSL Certificate and Why is it Essential for Your Website?

What is an SSL Certificate and Why is it Essential for Your Website?

Aug 13, 2019 - Ryan Black Web

SSL certificates have been around since the mid-90s. Since then, they’ve been seen as “nice to have,” but not necessary for most websites. However, for the past year, Google has explicitly punished websites for not having active security certificates. This has likely caused a major impact on your business website or blog. Luckily, SSL certificates aren’t difficult to add to your already existing site.