The Power of Storytelling in Fund Raising

The Power of Storytelling in Fund Raising

Jun 29, 2018 - John Paff Fund Raising

Let me tell you a story. A true story about how six-year-olds changed the world.

My wife, Jeanne, is a first-grade teacher at a little country school in rural Indiana. As a reading specialist, she loves capturing the imagination of her students through the power of stories.

Making Storytelling Personal

Making Storytelling Personal

Jun 07, 2018 - Matt Klein Account Services

The bigger, better deal or thing is a huge part of any industry and healthcare is no different. 

Hospitals often promote their newest advanced piece of technology, i.e. robotic surgery or advanced genomic testing, or their newest multi-million dollar facility offering all the latest in modern patient care. While all these things are beneficial for the patient care, healthcare marketing shouldn't lose focus on what is at the center of healthcare, a relationship. 

To sell or to help? How about both?

To sell or to help? How about both?

Jun 05, 2018 - Lawrence Tidwell Digital Advertising

In 2018, advertising can be tough. People today are very weary of advertising and marketing. 

They don’t want to be sold something, they would much rather be helped in some way. Do It Yourself videos are a great way to accomplish both.

A Day at Nichols - An Interns Perspective

A Day at Nichols - An Interns Perspective

Jun 01, 2018 - Maggie Bakle Advertising

Last week Nichols welcomed two Steel Dynamics interns, Caroline Harlow and Mackenzie Joefreda, to spend the day with us and experience agency life. 

Not only did they gain some more knowledge about SDI, but they got a taste of the various sides of marketing. Ever wondered what it's like to work at Nichols? The interns spill the deats. 

The PR Side of Rebranding

The PR Side of Rebranding

May 24, 2018 - Maggie Bakle Public Relations

So you’re looking to rebrand. It’s time. New owners, new products, new generation… we get it. In fact, sometimes we even encourage it. Heck, we’ve DONE IT. 

However, there’s a right and a wrong way to move forward with a rebrand. Deciding to make the change and how it’s implemented is a big step and nothing to take lightly. Let’s talk about some of the dos and don’ts of the public relations aspect of launching a shiny and new “you.”