4 Reasons to add Stories to your Social Media Marketing Strategy

4 Reasons to add Stories to your Social Media Marketing Strategy

Dec 10, 2018 - Lauren Rich Social Media

For the last decade social media strategy has been designed around the ever-changing newsfeed. Content is created and scheduled to fill your audiences’ smart phone, desktop or tablet screen. With colorful commentary and attractive images, the goal is to get as many eyeballs and engagement on your post as possible. And for a while, it was effective. But as Bob Dylan pointed out, “The times, they are a changin’.” And the change, in this case, is ephemeral content.

3 Ways To Spice Up Your Annual Report

3 Ways To Spice Up Your Annual Report

Dec 03, 2018 - Matt Klein Publications

At my high school, every senior dreaded one thing about English class ­— the Hour-Long. Unless you went to South Side High School in Fort Wayne, Indiana, you probably aren’t familiar with this assignment. The Hour-Long referred to a 60 minute presentation and a 15-20 page written report on an assigned book. The senior requirement was a significant portion of the semester grade and led to many sleepless nights for a large number of students. The golden nugget that no one ever talked about in regard to the assignment? It really wasn’t that difficult. Especially if you took a creative approach to how you made your presentation.

Facebook Wants to Regain Your Trust

Facebook Wants to Regain Your Trust

Nov 27, 2018 - John Paff Social Media

Facebook has received a lot of negative publicity since 2016. The world’s largest social network has been widely criticized for data breaches, unduly influencing elections, amplifying fake news, contributing to social polarization, and even inciting violence. Co-founder Mark Zuckerburg was summoned to testify before Congress — twice — capping what Wired had already labeled Facebook’s “two years of hell.”

B2B? B2C? It's all about the right audience.

B2B? B2C? It's all about the right audience.

Nov 13, 2018 - Barry Armbruster Advertising

As marketers, whether we’re working for a Business-to-Business (B2B) or Business-to-Consumer (B2C) client, our goal is the same—capture the attention of the right audience. Sure, the finish line is in the same place, but the path to get there? That’s where things get interesting.