The Differences Between Copywriting and SEO Writing

The Differences Between Copywriting and SEO Writing

Oct 09, 2019 - Mary Kinder Copywriting

Full disclosure – I’ve been writing marketing copy for a long time – a bit longer than I’d like to admit, actually. I started somewhere after typewriters, but before the Internet took over. So, my writing career certainly pre-dates SEO (Search Engine Optimization) writing. While I’ve been able to adapt and keep up with the ever-changing marketing world, there are differences between writing general copy and writing SEO copy – although both do share one very important trait – the writing still has to be good.

Why Print Production is Making a Comeback

Why Print Production is Making a Comeback

Aug 20, 2019 - Paul Ryan Direct Mail

There’s something special about holding a tangible piece of content in your hands. Now that the Internet is pervasive and there’s a plethora of digital content, people are once again remembering the emotional power of paper, and print production is making a comeback.

Inside Nichols - An Intern's Perspective

Inside Nichols - An Intern's Perspective

Apr 29, 2019 - Lauren Rich Company News

This spring, Nichols was lucky enough to welcome a pretty cool intern to our team. Renee Robinson walked through the Nichols’ door in January with a smile on her face and the determination to learn as much as she could. The graphic design major, set to graduate this May from the University of Saint Francis, was able to sit down with me and discuss her internship. See what she had to say about her Nichols’ experience.

Top 3 Spring Cleaning Tips: Marketing Edition

Top 3 Spring Cleaning Tips: Marketing Edition

Apr 05, 2019 - Maggie Bakle Advertising

Spring has sprung! It’s time to go through your closets and drawers, declutter and renew. This trend isn’t just great for your home, but for your marketing strategy as well. Don’t know where to start? Kick start your deep clean with the items below.