4 Ways Nonprofit Videos Can Inform and Inspire

4 Ways Nonprofit Videos Can Inform and Inspire

Oct 15, 2018 - Maggie Bakle Video

Marketing in the nonprofit sector can be challenging. Most organizations want to retain a donor group, while attracting new donors and supporters. The concept sounds simple enough. However, the challenge comes in when you consider that all of the nonprofits in the area are competing for new donors, too. So, the goal then becomes to set your organization apart from the others.

Direct Mail for B2B? Heck Yes!

Direct Mail for B2B? Heck Yes!

Oct 08, 2018 - Barry Armbruster Direct Mail

In today’s world, there are more opportunities to make an impression with a carefully targeted B2B audience than ever before—YouTube, LinkedIn, Facebook, search engine marketing, email marketing… But what’s getting increasingly good results are the “old-school” marketing tactics that many would like to say are a thing of the past. Believe it or not, I’ve even seen aerial advertising making a bit of a comeback!

Healthcare Marketing. It's Personal.

Healthcare Marketing. It's Personal.

Oct 03, 2018 - Matt Klein Social Media

Anyone that works in healthcare marketing knows that it is not a job for the faint of heart. It’s hard work to keep your brand top of mind, especially when no one wants to think about what you are promoting until that exact moment they need your services.