Nichols Wins Judges Choice at 2019 Ad Honors

Jul 23, 2019 - Maggie Bakle

Nichols was once again a big winner at the annual American Advertising Federation of Fort Wayne Ad Honors, which recognizes area advertising agencies and marketing firms for their creative efforts.

This year, Nichols took away six awards, including a distinguished Judges’ Choice. We are appreciative of our team and thankful to our clients who inspire us to push ourselves creatively. We’re also proud of our student intern, University of Saint Francis student Renee Robinson, who won two awards of her own.

Click on the links below to see our award-winning work. And, if you want to see what we can create for your company, contact us through our website,, or give Nichols a call at (260) 422-6800.

Judges’ Choice


Steel Dynamics, Inc. is one of the largest domestic steel producers and metals recyclers in the United States. When SDI’s Flat Roll Group updated its Customer Utilities Portal, they turned to Nichols for a direct-mail piece that would inform their long list of clients. But, Nichols took a routine assignment and turned it into something better.

Both entertaining and informative, the mailer includes eye-catching photography, smart design and a creative video that played just by opening the card. This unique delivery method ensures that the video will get passed around and played over and over again, reinforcing the message that SDI continually works to makes their clients’ jobs easier.

Gold Awards

  • Sales Promotion: Direct Marketing
    • Steel Dynamics, Inc. – All the Answers You Need




Silver Awards